For those of you who haven't seen this video, no spoilers. Those of you who have seen it will know what it's all about, and why it created some controversy back in 2001. I've just seen it for the first time. And the second time. And the third time. And so on. In fact, it's becoming compulsive viewing.
Internet commentators have adopted a variety of viewpoints about the song itself and the video. One Amazon reviewer calls the song (from the album
Vespertine) "a celebration of an achingly secret love". A YouTube viewer (having watched a brief extract) makes a rather more down-to-earth comment: "i masterbated to this video..haha". It's a shame that he can't spell. Another says "She is so out of this world.... simply beautiful. Everything about her." That's better.
And so the debate can begin.
Do I find the video compulsive for all the wrong reasons? Or are all the "wrong reasons" perfectly acceptable? That's a massive and continuing debate in itself, and however relaxed we become, there's always the temptation to add "Actually, I enjoyed that immensely." I'd put it this way. When young Miss Guðmundsdóttir first stuck her head above the parapet, we had to take some time to get used to the sight of a funny Icelandic girl wearing an assortment of winter garments and sporting some very odd hairstyles. It wasn't until her MTV Unplugged session - and a certain yellow dress - that she started to look in any way "sexy". But the MTV recording doesn't prepare the viewer for this. And "sexiness" hardly has anything to do with it.
How can I say this without seeming horribly unfair? Björk isn't "conventionally" beautiful. Put her in a line-up of Hollywood starlets and she might look out of place. But that makes her not only distinctive but wonderfully "ordinary" in an extraordinary way. And that's because this slightly more ordinary person then makes extraordinary music - which enthralls us - and then goes on to make the most extraordinary video.
I'm not sure that it takes "courage" to do what she's done. There's a barrier to cross, but once it's been crossed, everything seems "normal" again. Quite simply, you're in an altered universe. So, assuming that she was comfortable to cross the barrier, we have to consider the art, and the reaction to it.
Let's take the reaction first. Predictably, almost, the video was banned. That's society's stock reaction to those who cross barriers. Adjectives tumble out - let's not list them here, because the reactions tend to be clichés. Then, let's visit the world of film, and ask why so many young actresses end up doing nude scenes. Why don't the men strip off in the same way? Perhaps it's because the industry is still dominated by the male gaze. Perhaps.

So, here's the bottom line on the art. It's breathtaking. Most obviously, it expresses pleasure and pain - which is presumably why some commentators imagine it as the build-up to an intense sexual encounter. But delve beneath the oh-so-obvious surface, and pleasure and pain become joy and sorrow. And because so much of great art relies more on overstatement than understatement (because art demands interaction), joy and sorrow are so often writ large. This video is no exception to that rule.
For me, the defining moments start with the terrifying introspection "I love him, I love him, ...", which begins in Björk's head and only later emerges from her lips - all the fear and sorrow of unrequited love acted out astonishingly. And then, with fierce determination, she moves towards positivity, and to possibly some of the most wonderful moments ever captured on video. Indescribable beauty - and I'm referring to her radiant smile.
Let's look at it this way. I may grow used to seeing the video, but I think I'll always marvel at the boldness of the metaphors. Those factors concerning the body - they may express physical pain or pleasure, but their underlying purpose - surely - is to juxtapose great joy with great anguish, to be prepared to sacrifice everything for a love that may never materialise.
Art demands interaction - and art needs to be intense. Society has moved centuries beyond the polite encounters in drawing rooms, in which - for example - someone played a pianoforte rather delicately while others reclined in a state of refined elegance. That was always a limited scenario, one that worked for just the privileged classes - and even then the presentation concealed the undercurrents. To switch to the other extreme - a bold statement of raw emotion, with the physical body itself as the landscape - is brave indeed, and vital in a quite inspirational way.
Seek it out and decide for yourselves.